Part Three: Visual Characteristics
WHEN DESIGNING THE HOME PAGE, AVOID ANY GRAPHICS THAT DON’T CONTRIBUTE POSITIVELY TO THE FUNCTION AND OVERALL GOALS OF THE SITE.
Question every element that is included on your home page: What does it do? Will people use it? How does it help the site’s purpose?
IMPORTANT VISUAL CHARACTERISTICS
- Good Design
- Good Color
- Logical Layout
- Images Load Quickly
- Clean and Clear
THE GRAPHICS ON YOUR HOME PAGE SHOULD LEAD THE EYE TOWARD THE MOST IMPORTANT CONTENT FIRST. THE IMAGES SHOULD BE USED TO CREATE A STEP-BY-STEP HIERARCHY FOR THE VISITOR.
In order of importance, they should see:
- Company Description
- Featured Products
- Action Items
- Contact Information
- News and Events
- Primary Brand Logos